Tuesday, October 5, 2010
Last month saw the relaunch of Biba. And what better face to launch it with than London It Girl, Daisy Lowe.
Biba as a brand goes all the way back to 1964 London, where it began as a mail order clothing company ending with a gorgeous boutique in 1975. The brand was recently relaunched by Bella Freud two years previously, only to fail because the price points were not in keeping with high street prices of today. The new collection will be sold exclusively at House of Fraser for the moment.
check it out